As I am writing this article, there
are two buzz words that are making the rounds the
world over - US elections and recession. The
elections are a matter of a few days away and so
that will sort itself out. But who ever is
elected into office as the next President of the
United States of America will have to deal first and
foremost with the economic climate that is currently
facing us, and how to make it as short and as
painless as possible.
For the populist at large, I know
that many are wondering:
-
Exactly
what is a recession?
-
What causes such economic
turmoil?
-
How long will it last?
-
How can the effects be reduced?
A recession is a downward trend or
slowing down in the business cycle that will
normally lead to a reduction in production, and this
will adversely affect employment levels, since if
productions are down, then profits will also be
down, and businesses will need to reduce costs in
order to survive. The major contributor to cost in
any business is that of labour - so employment is
cut. Now this causes a vicious cycle since
unemployment results in a reduced level of income
for households, thus spending will be less.
This reduction in spending affects not just the
purchase of goods but services as well as payment of
bills and mortgages.

The diagram above shows a very
simplistic view of what happens in a recession; but
there is more. The spiral described above will
generally have a negative affect on investor
confidence in the company as well as in the economy,
and will result in the devaluing of shares.
This may have an even greater impact on the economy,
resulting in even more down-sizing.
In coming to terms with
what is a recession
,
you need to look at it from the point of view of
what economists look for. To them, a recession
occurs when there have been two consecutive quarters
with negative GDP growth. GDP is an acronym
for Gross Domestic Product, and is an economic
measure of the country's total flow of it's goods
and it's services produced over a specific period of
time. So what economist have said is that if
this value is negative for two consecutive quarters,
then the country is in a recession. In some
instances, the fear of a recession may be triggered
if there has been two non-consecutive quarters
within a year that had negative GDP growth.
One of the major forms of 'fuel' in
shaping what is a recession is fear. When consumers
become fearful of a looming recession - even if it
may not be true - they will spend less, and this can
have the same effect as a recession. This
leads me to what are some of the causes of a
recession. These may include:
-
Speculation resulting in fear and
a reduction in consumer spending
-
A high national debt
-
High rate of inflation
-
Currency devaluation or the
weakening of the dollar, which will adversely
affect consumer spending power.
We are quite familiar by now
with the effects of a recession. For the sake
of mentioning; these will include foreclosures,
unemployment, tightening of credit, bankruptcy,
stock devaluation on the stock market.
Now that we have looked at what is a
recession, what can be done to limit it's effects on
you the consumer?
-
For starters, revisit your budget
with the view of tightening up on your spending.
Remember that your power to consume may be
reduced, and that you may have to make the same
income, or maybe even less, last longer.
-
Differentiate between your wants
and your needs, and focus on your needs.
-
Negotiate lower rates on your
credit cards and on your mortgage if possible
-
Help your employer by finding
innovative and cost effective ways of getting
the job done.
There are a number of things that can
be done to get out of a recession. One such
measure is for massive capital injection into the
economy by government to help boost investor
confidence and jump start the economy.
A second school of thought is to
approach it from the suppliers side of things by
cutting corporate taxes, with the hope that this
will boost business investment, that will ripple
down to ore money in consumers pockets.
The final school of thought on
recession correction is to leave it alone and let it
correct itself
So in this global village in which we
live, to the question of what is a recession? Well
it seems like the whole world is going through one
now. So buckle down. We don't know how
long this will last - hopefully not long.